Posted Position Title Marketing & Brand Communications Executive

Job Number	1861028
Business	GE Capital
Business Segment	Capital - International
About Us	GE Capital EMEA is one of the region’s largest commercial and consumer lenders with over $80 billion in assets, 19,000 employees, more than five million customers and operations in 19 countries. For businesses, particularly small and mid-market firms, GE Capital EMEA provides a range of specialised financial products and services including receivables financing, distribution finance, acquisition finance and commercial loans and leases to support customer needs. And, thanks to GE’s 130+ years’ experience in energy, aviation, healthcare and media industries, we know how to make business assets work harder. In addition, GE Capital EMEA serves millions of consumers through its award-winning retail banks in the Czech Republic, Hungary, Nordics, Poland and Switzerland. GE Capital EMEA also includes Mubadala GE Capital PJSC, the commercial finance joint venture between GE and Mubadala, based in Abu Dhabi, which is focused on commercial investments around the world with a particular emphasis on the Middle East. As part of GE Capital EMEA, GE Capital UK enables customers to efficiently and successfully run and manage their operations every day, providing finance to almost 40,000 UK businesses and keeping some 46,000 drivers on the road. With major offices in Bristol, Manchester and in the London area, GE Capital UK is a leading provider of specialist finance, providing a wide range of solutions including invoice finance, inventory finance, ABL, cross border finance, leveraged finance, equipment leasing, vendor finance and fleet management. GE Capital Direct, part of GE Capital UK, is our new online savings bank. GE Capital Direct offers a real alternative to the high street banks, offering UK savers a simple way to save supported with first class customer service. GE is committed to diversity. We aim to employ the brightest minds in the world to help us create a limitless source of ideas and opportunities. We believe in hiring talented people of varied backgrounds, experiences and styles - people like you … Connect with us! GE Capital provides all the latest news and career opportunities directly to you viaTwitter @GEEuropeCareers or on LinkedIn at GE Capital Careers UK. You can also find out what it's like to work with us in this video - Youtube
Career Level	Experienced
Function	Marketing
Function Segment	Research and Analytics
Location(s) Where Opening Is Available	United Kingdom
City	Sale
Postal Code	M33 2GZ
Relocation Expenses	No
Role Summary/Purpose	Working in the Fleet Marketing team within the GE Capital UK business, this role will encompass the concept development, production, management and measurement of all communications related marketing initiatives with the objective of re-enforcing our brand objectives of delivering a value adding, consultative service.
Essential Responsibilities	The core objectives of the Marketing & Brand Communications Executive will be to: • Lead and own the fleet business brand identity and overall brand positioning • Manage all customer and driver marketing communication programmes • Develop and maintain a new business programme aimed at driving business growth • Instigate and drive PR programme • Deliver ancillary services sales promotion plans to drive service growth initiatives • Authorship, support and development of White papers and driver communications suite The successful candidate will utilise the internal Siebel CRM databases and will make recommendations as to the most cost effective ways of segmenting and targeting all data and campaigns to achieve the goals that govern this role. Translating the key messages and customer strategy into actionable events, such as awareness campaigns and sales promotion activity will be managed by several external agencies and the briefing and management of these agencies will also fall under this role. Specific Responsibilities include; • Overall marketing & commercial budget management and ownership • Completing Customer data analysis, segmentation and targeting recommendations • Measurement and effectiveness analysis of marketing communication programmes • Work with New Product Development function to ensure effective customer launches • Scope and produce customer point of sale and sales toolkit support material • Drive development, management and tracking of the Fleet UK PR programme • Own fleet marketing communication element of all web-sites / micro-sites • Lead and facilitate all exhibitions/events • Integration of digital & social media marketing into our planning
Qualifications/Requirements	The successful candidate must demonstrate the following skills, qualifications and experience: • Business degree or equivalent professional experience • Proven professional marketing communications experience; integrated communications strategy development and tactical implementation – either from working in a Corporate or Agency environment • Proven project management skills delivering on time and within budget • Strong analytical/database management expertise with requisite PC skills • Strong attention to detail and ability to work at granular level for extended periods. • Capable of leading with minimum supervision • A creative, innovative thinker • Strong interpersonal skills • Excellent communicator (written and verbal) with solid presentation skills • Ability to work and produce high quality output within a team environment