Date: Jan 13, 2014
Location: London, GREATER LONDON, GB
Marketing Executive, Customer Engagement-14000277
Description
American Express is a global service company, providing customers with exceptional access to products and experiences that enrich lives and build business success.
Each day, we make it easier, safer and more rewarding for consumers and businesses to purchase the things they need and for merchants to sell their goods and services, enabling them to do and achieve more.
We’re committed to becoming the world’s most respected service brand and daily deliver extraordinary service to our customers, constantly reinventing our ways of working to ensure we offer rich rewards that redefine expectations for our clients and ourselves.
The International Currency Card (ICC) business manages US dollar and euro charge cards through Private Bank and Retail Bank distribution partners, and via direct channels (website, email etc) globally. It is a proprietary business, with card issuance, and servicing in English from Brighton, reporting into GNICS.
The ICC portfolio is typically very high net worth, with Centurion and Platinum being the flagship products that plays a significant role in the profitability of the business.
This exciting and dynamic role is focused on driving increased profitability of these Cardmembers through driving increased billed business, receipts of charge, benefit utilisation and reducing attrition.
The ICC business looks to grow portfolio profitability each year via communicating targeted messages to drive increased spend and cross sell. It has a small customer base that is extremely high spending and as such ICC has a strong focus on premium Cardmembers and communications.
We are seeking an accomplished and professional Marketing Executive who will be responsible for campaigns and to drive the key business objectives across all ICC products (Centurion, Platinum, Gold and Green), with a strong focus on engaging newly refreshed Platinum Cardmembers. This will include the design and execution of campaigns to engage new Cardmembers and re-engergise existing Cardmembers via online and offline marketing campaigns to support the growth objectives of the Platinum product.
Other key responsibilities will include the development and execution of plans to drive Cardmember online spend and target them to spend in relevant industries / merchants / points in their lifecycle. You will also work with internal teams such as Operations, Servicing and Merchant Services, including briefing and training sessions as well as external agencies and updating marketing materials and tools according to latest product and legislative changes.
There will be excellent opportunities to engage regularly with senior management and influence the ongoing strategy. The successful applicant will enjoy being part of a relatively small and engaging team, with a broad culteral and international remit.
There will also be opportunities to demonstrate good leadership, and ultimately you will gain great experience in key focuses for the business.
Principal Accountabilities
*
Platinum Card: Strategy & Execution (40%)
In partnership with the Marketing Manager, you will provide insight and recommendations to define the most optimum communications strategy for the newly refreshed Platinum Card customer base to drive spend activation, benefit utilization, ongoing spend, and reduce attrition. You will present results and recommendations to peers and senior management. Design and execute online and offline marketing plans to support these growth objectives for the Platinum product. Identify optimum channels and targeting, create assets with fresh branding as appropriate. You will also manage marketing materials, customer website content, regular email newsletters and content, and updates to marketing collateral as needed. Leverage relationships with key suppliers / third parties including marketing agencies.
*
Driving Online Spend: Strategy & Execution (40%)
Develop and execute marketing plans to drive Cardmember online spend across all products to achieve company targets. Working with internal/external suppliers to source offers / content, definition of objectives, identification of target audience(s) and creative the brief, through to campaign execution - incorporating latest consumer insights and American Express best practice to optimize results to ensure return on investment. You will partner closely with the Merchant Services team to identify online and offline campaigns with key high end merchants such as Net-A-Porter and Harrods.
*
Portfolio Lifecycle Communications (20%)
Define and execute the strategy for driving maximum Cardmember engagement by communicating at relevant lifecycle points and by relevant off-line industries/merchants. eg. Pre-attrition, Pre-fee, Post-acquisition, Rewards milestones. You will iIdentify target trigger points that drive action, improvements to the customer journey and conversions and tracking of results to optimize investment going forward. Also communicate servicing messages as required by American Express or the FCA.
Qualifications
*
Strong marketing communications and campaign background obtained within niche retail / financial service sectors.
*
Deep understanding of the full marketing mix and communication channels available (online, below the line, indirect chain - via Private banks) – existing and potential, including understanding of email campaigns, and identifying cost effective channels.
*
Track record of identifying and delivering successful targeted marketing communications to generate response.
*
Creative thinker; ability to develop, innovate and utilise customer information to make decisions.
*
Strong relationship management, negotiation and interpersonal skills.
*
Ability to work independently to strict deadlines and manage multiple priorities.
*
Ability to overcome obstacles by proactive, creative tailoring approach and challenging status quo, overcoming shared resource issues.
*
Dynamic and energetic attitude and work ethic.
*
Strong business accumen and excellent communication skills
We place great importance on doing what is right, what is best and what is innovative. And we continue seeking people to champion these values and beliefs as we grow. The world’s a big place, filled with big ideas and amazing people. And we want the best of them here at American Express. We’re interested in where you came from, but we’re even more excited about where you will go with American Express.
To complete your application please click on the links below. However, if you require any assistance with the completion of this process – or need any reasonable adjustments to be made – then please contact the Recruitment Team on recruitment.support.uk@aexp.com or +44 (0)116 2421776.
Job: Marketing
Primary Location: United Kingdom-Greater London-London
Schedule: Full-time
Job Segments: Marketing, Banking, Bank, Credit, Marketing Communications, Finance
Description
American Express is a global service company, providing customers with exceptional access to products and experiences that enrich lives and build business success.
Each day, we make it easier, safer and more rewarding for consumers and businesses to purchase the things they need and for merchants to sell their goods and services, enabling them to do and achieve more.
We’re committed to becoming the world’s most respected service brand and daily deliver extraordinary service to our customers, constantly reinventing our ways of working to ensure we offer rich rewards that redefine expectations for our clients and ourselves.
The International Currency Card (ICC) business manages US dollar and euro charge cards through Private Bank and Retail Bank distribution partners, and via direct channels (website, email etc) globally. It is a proprietary business, with card issuance, and servicing in English from Brighton, reporting into GNICS.
The ICC portfolio is typically very high net worth, with Centurion and Platinum being the flagship products that plays a significant role in the profitability of the business.
This exciting and dynamic role is focused on driving increased profitability of these Cardmembers through driving increased billed business, receipts of charge, benefit utilisation and reducing attrition.
The ICC business looks to grow portfolio profitability each year via communicating targeted messages to drive increased spend and cross sell. It has a small customer base that is extremely high spending and as such ICC has a strong focus on premium Cardmembers and communications.
We are seeking an accomplished and professional Marketing Executive who will be responsible for campaigns and to drive the key business objectives across all ICC products (Centurion, Platinum, Gold and Green), with a strong focus on engaging newly refreshed Platinum Cardmembers. This will include the design and execution of campaigns to engage new Cardmembers and re-engergise existing Cardmembers via online and offline marketing campaigns to support the growth objectives of the Platinum product.
Other key responsibilities will include the development and execution of plans to drive Cardmember online spend and target them to spend in relevant industries / merchants / points in their lifecycle. You will also work with internal teams such as Operations, Servicing and Merchant Services, including briefing and training sessions as well as external agencies and updating marketing materials and tools according to latest product and legislative changes.
There will be excellent opportunities to engage regularly with senior management and influence the ongoing strategy. The successful applicant will enjoy being part of a relatively small and engaging team, with a broad culteral and international remit.
There will also be opportunities to demonstrate good leadership, and ultimately you will gain great experience in key focuses for the business.
Principal Accountabilities
*
Platinum Card: Strategy & Execution (40%)
In partnership with the Marketing Manager, you will provide insight and recommendations to define the most optimum communications strategy for the newly refreshed Platinum Card customer base to drive spend activation, benefit utilization, ongoing spend, and reduce attrition. You will present results and recommendations to peers and senior management. Design and execute online and offline marketing plans to support these growth objectives for the Platinum product. Identify optimum channels and targeting, create assets with fresh branding as appropriate. You will also manage marketing materials, customer website content, regular email newsletters and content, and updates to marketing collateral as needed. Leverage relationships with key suppliers / third parties including marketing agencies.
*
Driving Online Spend: Strategy & Execution (40%)
Develop and execute marketing plans to drive Cardmember online spend across all products to achieve company targets. Working with internal/external suppliers to source offers / content, definition of objectives, identification of target audience(s) and creative the brief, through to campaign execution - incorporating latest consumer insights and American Express best practice to optimize results to ensure return on investment. You will partner closely with the Merchant Services team to identify online and offline campaigns with key high end merchants such as Net-A-Porter and Harrods.
*
Portfolio Lifecycle Communications (20%)
Define and execute the strategy for driving maximum Cardmember engagement by communicating at relevant lifecycle points and by relevant off-line industries/merchants. eg. Pre-attrition, Pre-fee, Post-acquisition, Rewards milestones. You will iIdentify target trigger points that drive action, improvements to the customer journey and conversions and tracking of results to optimize investment going forward. Also communicate servicing messages as required by American Express or the FCA.
Qualifications
*
Strong marketing communications and campaign background obtained within niche retail / financial service sectors.
*
Deep understanding of the full marketing mix and communication channels available (online, below the line, indirect chain - via Private banks) – existing and potential, including understanding of email campaigns, and identifying cost effective channels.
*
Track record of identifying and delivering successful targeted marketing communications to generate response.
*
Creative thinker; ability to develop, innovate and utilise customer information to make decisions.
*
Strong relationship management, negotiation and interpersonal skills.
*
Ability to work independently to strict deadlines and manage multiple priorities.
*
Ability to overcome obstacles by proactive, creative tailoring approach and challenging status quo, overcoming shared resource issues.
*
Dynamic and energetic attitude and work ethic.
*
Strong business accumen and excellent communication skills
We place great importance on doing what is right, what is best and what is innovative. And we continue seeking people to champion these values and beliefs as we grow. The world’s a big place, filled with big ideas and amazing people. And we want the best of them here at American Express. We’re interested in where you came from, but we’re even more excited about where you will go with American Express.
To complete your application please click on the links below. However, if you require any assistance with the completion of this process – or need any reasonable adjustments to be made – then please contact the Recruitment Team on recruitment.support.uk@aexp.com or +44 (0)116 2421776.
Job: Marketing
Primary Location: United Kingdom-Greater London-London
Schedule: Full-time
Job Segments: Marketing, Banking, Bank, Credit, Marketing Communications, Finance
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